Salesforce Marketing Cloud Advanced Edition: A New Chapter

In September 2024, during Dreamforce ’24, Salesforce unveiled the Marketing Cloud Advanced Edition, an enhanced version of the Marketing Cloud Growth Edition. Designed for large enterprises, this tool offers advanced features to redefine campaigns, engage audiences, and measure marketing impact.

Key Features of Marketing Cloud Advanced Edition

Path Experiment: Test different content and channels on audience segments in real-time with integrated analytics.
Unified SMS Conversations: Engage in two-way dialogues enriched by AI chatbots, enabling seamless collaboration between marketing and customer service teams.
Einstein Engagement Frequency: Optimize email send frequency to maximize engagement without over-soliciting your audience.
Einstein Engagement Scoring: Predict customer behaviors (opens, clicks, conversions) to personalize your campaigns.
Dynamic Rule-Based Content: Create personalized variations directly within the email builder for more precise targeting.
Opportunity Influence: Measure the impact of campaigns on sales with simplified and accurate attribution.

Impact for Marketing Teams

This edition provides sophisticated tools to test, personalize, and analyze your campaigns:

Test: Optimize your journeys with Path Experiment.
Engage: Strengthen interactions with two-way SMS conversations.
Personalize: Refine your dynamic content using consolidated data in Data Cloud.
Measure: Analyze marketing impact with Opportunity Influence and Einstein Engagement Scoring.

Boost Your Campaigns with QAiry

Leverage these features effortlessly with QAiry. This AI simplifies marketing data analysis in Salesforce, turning complex queries into natural interactions. Example: “Show me customers who clicked on an email in the last 30 days.”

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